User Experience Design and Strategy: User Interface Design

The User

Good UX design is creative interactive digital experiences that are innovative and tailored to users. Design teams should invest lots of time and effort into getting it right.

Empathy

UX design is about empathy and understanding the user's needs in order to create the best experience for them.

Context

Understanding the context of the project is a must. Designers are required to get in the right mindset of putting the user in the center of the design, which also involves getting to know the user and what problem needs to be solved.

Consistency

Consistency in design plays a key part in the learnability of a product. A consistent design can be picked up much faster by users. Mainly, because users won’t need to learn over and over – instead recalling the first experience.

Control

Designers try their best to give users as much control over their digital products as possible. This is seen in designs that allow users to undo, change settings, customize their appearances, and more.

Usability

People often underestimate the importance of user testing, but it is the most important part of creating a good user interface and successful design.

The User eXperience

User experience (UX) design is a popular and continually evolving practice in which a team of designers, researchers, and analysts work to improve the user experience on digital platforms. The UX design is a collaborative process that requires a deep understanding of human behavior and how humans learn. Designers work on defining how the user should feel, how they will feel, and how they could feel.

Users should be able to interact with technology without being stressed or overwhelmed.  Part of a successful design is having empathy for the user and ensuring they are put first. The user’s experience should be an easy and painless process.

A UX designer is responsible for the entire user experience and are able to design and produce designs that are not only usable, but also intuitive and consistent experience.

Field Theory Data + Digital Lab is a full-service digital agency that offers user experience design and strategy, user interface design, web design, digital marketing, and more.

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