About Field Theory Lab

We examine patterns of interaction between the user and the entire field or environment. By providing human-centered, design-based thinking and technology-driven services, we deliver more unique and seamless customer experiences.

And, we’re not just all talk.

Because nothing truly happens without massive execution, Field Theory provides complete digital transformation services. We offer everything from custom website application development, user-experience design, and strategy development to research, persona analysis, and data visualization. 

Our Services

We Believe:

01

Design Thinking Creates Better Solutions

Our process focuses on creating compelling experiences using behavioral data, science and creativity and we use design thinking to tie everything together. We begin by understanding your desired end result and business goals while carefully designing to deliver on the user’s needs. This collaborative process brings together customer service, sales, marketing and technology stakeholders in your organization to ensure our proposed solutions meet your objectives, are scalable for future growth, and are feasible from a technology and support perspective.

We collaborate with you to design better experiences and through thoughtful design thinking.

02

The Experience is The Brand

The way a customer uses your product, website or service directly influences the way they perceive your brand in the future. And often times the only way to truly know is to test it. Our method takes a science-based approach to understanding ways to improve your user’s experiences. We look at our available data, we examine the relevant research and we create a testable hypothesis of ways to improve. Our recommendation may be to replace your printed catalog with an ecommerce website, or to run an integrated campaign targeting a specific demographic.

Whatever the strategy, it stems from improving the experience, building relationships and influencing behavior. This approach creates inspired experiences that reflect back positively to your brand.

03

Quantifiable Evidence Over Opinion

From identifying the business opportunity to specifying the very last design detail of your mobile navigation, research leads to superior and more confident solutions.

In fact, we rely on data so much in our work that we’re currently in development of a proprietary analytics software. Combine that with tools to provide user heatmaps, front-end and server side tracking data and other first-party provided data, and we begin to tell a story about the user journey that will outweigh opinions and often provide insight into why they do what they do. 

04

Digital Transformation is A Continual Mindset

Cultivating a strong digital presence can take time and effort. However, if your organizations steps into new tools and technologies with a mindset of anticipating and preparing for technology changes, you open incredible opportunity for growth. 

We provide strategic planning around digital transformation approaches that will best fit your organization. We understand that digital intelligence is not about becoming knowing all things digital. Rather, it’s having a foundational awareness of digital technology and the possibilities it opens up, and the willingness and ability to pursue new opportunities based on that awareness.

We Perform:

01

User Experience Design and Strategy

User Interface Design

02

Website Application Development and Management

03

Digital Roadmap Development and Technology Consultation

04

Data Analysis, Reporting and Visualization

05

Conversion Rate Optimization and Ecommerce Strategy

06

User Testing, Accessibility and Optimization

07

Persona Research and User Journey Mapping

08

Marketing Automation and Personalization

Our Core Values:

Health and Energy

01

Health and Energy

We are a company that spreads positive energy and promotes healthy communities, clients, and colleagues. (environment and sustainability)

02

Kindness and Compassion

We serve selflessly without the need for praise or validation.

03

Integrity

We know who we are, and what we represent and we strive to build trust through honest interactions.

04

Learning & Curiosity

We educate ourselves with the intention to serve others more effectively.

05

Peace and Gratitude

We have a reactionless and confident presence to be a bedrock for who we serve.

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