According to Britannica Science, behavioral science, any of various disciplines dealing with the subject of human actions, usually including the fields of sociology, social and cultural anthropology, psychology, and behavioral aspects of biology, economics, geography, law, psychiatry, and political science. The term gained currency in the 1950s in the United States; it is often used synonymously with “social sciences,” although some writers distinguish between them. The term behavioral sciences suggests an approach that is more experimental than that connoted by the older term social sciences.
We like to think about behavioral science is far more unscientific terms, it’s why we do what we do.
Maya Shankar, PhD, and Head of Behavioral Science at Google has a great talk provided by EndWell.
Pay close attention to the five behavioral science principles:
1. Social Identity Priming 07:34
2. Agency & Control 09:44
3. Operational Transparency 12:12
4. Memory Construction 14:22
5. The power of the Messenger 16:50