The Zeigarnik Effect

The Zeigarnik Effect

The Zeigarnik Effect is the compulsion we have, even when we’re not very engaged in the task at hand, to finish what we’ve started. Bluma Zeigarnik, a Russian psychologist, first proposed this idea. She discovered that people remembered incomplete tasks more vividly than finished ones.

Zeigarnik Effect: People recall incomplete tasks more vividly than completed ones.

People not only recall these incomplete jobs, but they also feel more anxiety before beginning an unfinished task than after it has been finished. Additionally, people feel relieved psychologically after finishing the activity.