Choice Overload Effect

The Choice Overload Effect

A psychological concept known as the “Choice Overload Effect” describes the uneasiness that results from having so much information that you feel like doing nothing at all.

  • In his book “The Paradox of Choice,” author Barry Schwartz describes the phases involved in decision-making.
  • Determine your objectives.
  • Assess the significance of each objective.
  • Sort the choices based on how effectively they achieve each objective.
  • Determine the likelihood that each choice will help you achieve your objectives.
  • Select the winning choice.