Customers like straightforward experiences. A yearly listing of the brands with the least complicated customer experiences is known as the Simplicity Index, developed by Siegel+Gale.
https://siegelgale.com/realize-the-power-of-simplicity/
The consultancy’s study on the effects of distilled experiences came to the following convincing conclusions:
- Simplicity fosters love: 64 percent of consumers are more likely to suggest a brand when they had a straightforward experience.
- Simplicity Drive Growth: According to Siegel+Gale, who found that since 2009, a stock portfolio made up of the simplest publicly traded businesses has beaten the market by 686 percent.
- Simplicity Boosts Sales: 55% of customers are willing to pay more for straightforward experiences.