Web Design and Digital Marketing
Watch what people do, not what they say.
Behavioral data that reveals where experiences actually break.
User behavior analysis uses real interaction data — clicks, scrolls, movement, and session flow — to see how people actually use your site versus how you assume they do.
How Field Theory helps
- We combine analytics with heatmaps and recordings to find friction you cannot see in a spreadsheet.
- Patterns of confusion and hesitation get turned into specific, testable fixes.
- Behavioral evidence keeps redesign decisions grounded instead of driven by loudest opinion.