Shaping the future through more meaningful digital experiences.

At Field Theory Lab, we research and develop solutions for organizations to make more informed decisions and capture new value from digital interactions. Our work focuses on human-centered user experience design, data engineering, and digital education and advocacy.

Our multidisciplinary approach combines science, behavioral science, artificial intelligence, and data science with design to create memorable, responsible, and compelling experiences between brands and audiences.

Because with so much of our lives spent online, we believe it should be time well spent for brands and people. Welcome to the Lab, have a look around.

Make waves.
Measure.
Optimize.
Repeat.

We're an innovation lab shaping the future through more meaningful digital experiences.

At Field Theory Lab, we research and develop solutions for organizations to make more informed decisions and capture new value from digital interactions. Our work focuses on human-centered user experience design, data engineering, and digital education and advocacy.

Our multidisciplinary approach combines science, behavioral science, artificial intelligence, and data science with design to create memorable, responsible, and compelling experiences between brands and audiences.

Because with so much of our lives spent online, we believe it should be time well spent for brands and people. Welcome to the Lab, have a look around.

Because behind every device, there's a person who wants to accomplish something.

Through sophisticated research, innovative website design and social responsibility, we help brands improve their digital experiences. First and foremost, consider us a Research & Development Lab. We study audiences, industries and channels using behavioral science and first-party data collected from your brand’s website. We’re empowered by technologies like AI and other tools to provide insights into your brand’s digital relationships, but more importantly we deliver ways to improve them. 

We’re Field Theory. Welcome to the Lab.

Field Theory Building Success
1 B
people are using the internet as of January 2021. That’s close to 60% of the world population.

Source: Statista

It's our job to improve digital experiences for brands and people.

Digital citizenship is a holistic and positive approach to helping educate children, adults,  and companies on how to be safe and secure,  smart and effective participants in a digital world. That means helping them understand the available digital strategies deployed online, the supporting analytics, and to recognize the benefits, risks, and ethical implications of their online presence and activity.

Field Theory Propels Your Brand

Work with us.

We examine patterns of interaction between the user and the total field, or digital environments. This includes everything from digital ads to your website’s design and development, to offline material and other interactions within the user journey.

We offer the following services through our lab:

  • User Experience Strategy and Design Solutions
  • Website Development, Management and Growth
  • Ecommerce Strategy and Consultation
  • Data Analysis and Visualization
  • Research and Reporting
  • Conversion Rate Optimization
  • Customer and User Journey Analysis
  • Branding and Positioning
  • Website, Landing page and Digital Ad testing, analysis and recommendations
  • Digital Consultation and Leadership

At Field Theory, there’s no shortage of ideas and access to information and data to support those ideas. We share these ideas in our Field Observations area of our website. Topics include digital strategies, machine learning, behavioral science, computer science, art, design, data science and philosophy.