Web Design and Digital Marketing
Give credit where it actually earned it.
Connecting marketing activity to the revenue it drives.
Revenue attribution assigns credit for a sale across the touchpoints that influenced it — imperfect by nature, but essential for deciding where budget actually works.
How Field Theory helps
- We set up tracking and models that connect channels and campaigns to real revenue.
- We use attribution as a decision aid, not courtroom proof, and are honest about its limits.
- Consistent methodology matters more than false precision — we keep it stable and comparable.