Web Design and Digital Marketing
People rarely buy in a straight line.
Mapping the real path from first touch to purchase and beyond.
Customer journey analysis traces the actual routes people take across your site and channels before converting — revealing where they hesitate, backtrack, or drop off.
How Field Theory helps
- We map real behavior across sessions and channels, not the idealized funnel on a whiteboard.
- Drop-off and hesitation points become a prioritized list of things to fix or test.
- Findings connect to revenue, so improvements are aimed at outcomes, not vanity steps.