Web Design and Digital Marketing
Opinions are cheap. Tests are evidence.
Controlled experiments that settle debates with data.
A/B testing compares two versions of a page or element with live traffic to see which actually performs better — replacing "I think" with "we measured."
How Field Theory helps
- We test changes that matter, with enough traffic and time to trust the result.
- Experiments are designed to isolate one variable so the winner is actually knowable.
- Results feed a roadmap of compounding improvements, not one-off gambles.