How often should we review marketing performance?

A website is not just a brochure. It is infrastructure for trust, visibility, service, and growth.

Most teams do best with weekly tactical checks and monthly strategic reviews: weekly catches drift before it costs real money, monthly sets direction. The cost of a slow feedback loop is real, a problem noticed quarterly has already burned a quarter of budget. Cadence matters more than reporting volume; a short weekly look beats a giant monthly deck nobody reads.

• Choose the right platform for the team that will manage it
• Build reusable content structures instead of one-off pages
• Optimize for speed, accessibility, SEO, and mobile use
• Plan for updates, security, backups, and governance
• Make the site easier to improve over time

How Field Theory helps

• WordPress, Drupal, Shopify, and custom website development
• Website performance, accessibility, and SEO foundations
• Content modeling, custom post types, and scalable page systems
• Hosting, maintenance, backups, and ongoing support
• Post-launch improvements based on analytics and user behavior

A strong website should be easier to use today and easier to improve tomorrow.