How do I give Field Theory access to Google Analytics 4?

GA4 access lets us measure what people actually do on your website.

1. Open Google Analytics.
2. Choose the correct account and property.
3. Go to Admin.
4. Open Account Access Management or Property Access Management.
5. Click the plus button to add a user.
6. Enter the email we provide and choose the role we request.

Before you save anything, double-check the details. A tiny typo in DNS, billing, access, or tracking can create a surprisingly loud afternoon.

• Viewer access is enough for basic reporting.
• Editor or Administrator access may be needed for events and conversions.
• Make sure you choose the correct GA4 property, not an old Universal Analytics property.

How Field Theory helps

We can walk you through this, handle it with you on a screen share, or manage the setup directly when access allows.

• Confirm the correct account or platform
• Identify the safest change to make
• Document what changed and when
• Verify the setup after it is saved

When in doubt, send us a screenshot before clicking the scary button.