Web Design and Digital Marketing
What creative files do I need for Google Ads?
What creative files do I need for Google Ads? Google Ads can use several creative types, so the best file package depends on the campaign. Provide headlines, descriptions, logos, and…
What creative files do I need for Google Ads?
Google Ads can use several creative types, so the best file package depends on the campaign.
- Provide headlines, descriptions, logos, and final URLs.
- Prepare images in square and landscape formats for responsive display ads and Performance Max.
- Provide video assets when YouTube or Performance Max is part of the plan.
- Make sure landing pages are live and mobile-friendly.
- Confirm brand colors, offers, disclaimers, and calls to action.
- Review final platform specs before upload.
Before you save anything, double-check the details. A tiny typo in DNS, billing, access, or tracking can create a surprisingly loud afternoon.
- Google may crop or combine assets automatically.
- Landing page quality matters as much as creative.
- Performance Max works best when assets are varied and well organized.
How Field Theory helps
We can walk you through this, handle it with you on a screen share, or manage the setup directly when access allows.
- Translate platform specs into practical creative requests
- Build ad variations for different placements
- Check files before upload
- Help connect creative to campaigns and tracking
When in doubt, send us a screenshot before clicking the scary button.