Web Design and Digital Marketing
What is a customer journey?
What is a customer journey? People rarely make decisions in a straight line. A customer journey maps the steps people take from first awareness to research, comparison, action, and follow-up.…
What is a customer journey?
People rarely make decisions in a straight line.
A customer journey maps the steps people take from first awareness to research, comparison, action, and follow-up. Better marketing supports each stage.
- Awareness: they realize they have a need
- Research: they compare options
- Trust: they look for proof
- Action: they contact, buy, or schedule
- Retention: they return or refer
How Field Theory helps
We help teams connect strategy, campaigns, data, and creative so marketing has a real job to do.
- Campaign strategy and audience planning
- Landing pages and conversion paths
- Google, Meta, and performance marketing support
- Analytics dashboards and reporting
- Testing, optimization, and practical next steps
When you understand the journey, your website and marketing stop guessing.