Web Design and Digital Marketing
Follow the path, not just the pageview.
Understanding the full route users take across your site.
User journey analysis examines the sequences and paths people take across pages and sessions — revealing where journeys stall, loop, or abandon.
How Field Theory helps
- We map real path data to find where valuable journeys break down.
- Cross-session and cross-device behavior is accounted for, not ignored.
- Insights connect to conversion so fixes target the paths that carry revenue.