Web Design and Digital Marketing
Most visitors never see the bottom of the page.
Measuring how far people actually read.
Scroll analysis measures how far down a page visitors actually get — revealing whether your most important content is being seen or silently skipped.
How Field Theory helps
- We measure scroll depth to see where attention drops off on key pages.
- Critical messages and CTAs get repositioned based on where people actually look.
- Findings inform content length and layout decisions with evidence.