Web Design and Digital Marketing
Track people, not just pageviews.
Person-based analytics focused on behavior and revenue.
Kissmetrics is a behavioral analytics platform oriented around individual people and their actions over time — useful for tying behavior to revenue and retention.
How Field Theory helps
- We use person-level tracking to connect behavior to conversion and lifetime value.
- Funnels and cohorts reveal how specific segments actually behave.
- Insights focus on revenue outcomes, not surface-level traffic metrics.