Priming is the process by which our brains activate unconscious connections in response to a stimulus, as was first shown in the 1970s (also called primes).
In other words, the environment we are exposed to now affects how we act afterwards.
Priming is passive, covert, and undetectable to the subject. And practically any stimulus has the ability to activate it. Our decisions may be subconsciously influenced by images, words, smells, sounds, light, tasks, touch, or temperature.
One of these stimuli can have an impact on our judgment and conduct as long as a person has a strong, preexisting link with it.