Web Design and Digital Marketing
What ecommerce metrics should I track?
What ecommerce metrics should I track? Revenue alone does not tell the whole story. Good ecommerce reporting looks at traffic, conversion rate, average order value, cart abandonment, customer acquisition cost,…
What ecommerce metrics should I track?
Revenue alone does not tell the whole story.
Good ecommerce reporting looks at traffic, conversion rate, average order value, cart abandonment, customer acquisition cost, repeat purchases, and product performance.
- Conversion rate
- Average order value
- Cart and checkout abandonment
- Customer acquisition cost
- Repeat purchase rate
How Field Theory helps
We help ecommerce teams remove friction, improve trust, and make better decisions from real customer behavior.
- Shopify, WooCommerce, and custom ecommerce builds
- Product page and checkout optimization
- Analytics, CRO, and conversion testing
- Trust signals, reviews, and merchandising strategy
- Ecommerce SEO and performance marketing
The right metrics show where growth is leaking.