Web Design and Digital Marketing
Watch the struggle you cannot see in a report.
Replays that turn vague complaints into visible friction.
Session recordings replay real (anonymized) user visits, letting you watch exactly where people hesitate, misclick, or give up — the qualitative layer behind the quantitative data.
How Field Theory helps
- We review recordings to find friction that metrics only hint at.
- Patterns across sessions become prioritized fixes, not anecdotes.
- Recordings settle internal debates by showing what users actually do.