Web Design and Digital Marketing
Enterprise-grade behavior analytics, for free.
Heatmaps, recordings, and frustration signals from Microsoft.
Microsoft Clarity is a free behavioral analytics tool offering heatmaps, session recordings, and automatic detection of rage clicks and dead clicks.
How Field Theory helps
- We install and configure Clarity to reveal friction across your key pages.
- Its frustration signals are triaged into a prioritized fix list.
- We combine Clarity with GA4 so the "what" and the "why" sit side by side.