How do I add Field Theory to Google Tag Manager?

Google Tag Manager controls tracking scripts, so access should be intentional.

1. Open Google Tag Manager.
2. Select the correct account and container.
3. Go to Admin.
4. Click User Management.
5. Add the email we provide.
6. Choose permissions such as Read, Edit, Approve, or Publish based on the project.

Before you save anything, double-check the details. A tiny typo in DNS, billing, access, or tracking can create a surprisingly loud afternoon.

• Publish access lets a user push tracking changes live.
• Use Preview mode before publishing.
• A bad tag can affect tracking or site performance, so keep access limited to trusted partners.

How Field Theory helps

We can walk you through this, handle it with you on a screen share, or manage the setup directly when access allows.

• Confirm the correct account or platform
• Identify the safest change to make
• Document what changed and when
• Verify the setup after it is saved

When in doubt, send us a screenshot before clicking the scary button.