Web Design and Digital Marketing
Credit assignment is a strategy decision, not a setting.
Models that show which channels really earn the conversion.
Attribution modeling decides how credit for a conversion is shared across the touchpoints that led to it — and different models tell very different stories about what is working.
How Field Theory helps
- We choose models that fit your sales cycle instead of defaulting to last-click.
- We are transparent about the limits, using attribution to guide budget, not to pretend at certainty.
- Consistent methodology makes trends comparable, which matters more than false precision.